SEO is clearly the stronger option for your long-term traffic, conversions and ROI, and with its compounding effect, the stronger you get at SEO the more benefits you’ll realize. Organic search also covers various types of content marketing, including web pages, blog posts, videos, podcasts, infographics, presentations, reports, and more. That enables your team to get creative and showcase your brand differentiation and personality more effectively than PPC. On top of that, PPC is a process of constant fine-tuning as your specialists test different bids, ad copy, keywords, landing pages and campaign settings until they hit the sweet spot.
My team says, we need to start selling PPC Solutions, where as I believe SEO is what brings the long lasting results and as an agency has a better ROI. PPC works as a short and quick solution where SEO works as and evergreen and long-term solution. This is because when your website appears in on of the top 5 positions you can expect to have a continuous flow of traffic 24×7 without having to pay anything . Organic results can only appear in the middle of the page.
It’s not easy to rank highly for a search query, especially for popular ones. SEO takes serious and continued time and effort to be effective. With this content marketing strategy, you pay platforms for every click to your web page or website.
To accomplish this, we recommend building a majority of your SEO content around evergreen content (i.e. content that will not grow outdated). That way you ensure your content is strongly positioned to sustainably scale. PPC advertising affords the most comprehensive way to target your ideal customers. Because you have to pay for every user who clicks on the ad you are promoting.
With SEO, you have to ensure that you’re optimizing your site to Google’s standards of best practice or you could lose rank or be penalized for black hat tactics. The labor costs of setting up and managing a PPC campaign are usually the same or even more than the labor costs of SEO. The difference is that there continuous click charges with PPC campaigns. SEO is often referred to as “organic” or “natural” lead generation. Generally speaking, SEO consists of optimizing your web pages to enhance their position in search engine results. Organic SEO consists of making sure the search engine spiders can understand what is on your web pages and so that, ideally, they’ll rank your site higher than your competitors.
SEO involves a whole series of both big steps and tiny tweaks that can get your pages to rank. It includes everything from posting regular long-form content on your blog to using meta descriptions and click here optimizing your link anchor text. This is because you can target your PPC ads towards particular search terms that qualified leads are likely to use. You want to make the most out of your increased traffic while you have it during the campaign. The greatest thing about Pay Per Click is that you can see results right away.